The reactions of brands to the corona Job Function Email Database crisis are often noble, but sometimes less charming. That caused quite a stir. In this article, I wonder aloud what the effect is on employer branding. So how does the way companies deal with the crisis affect their Job Function Email Database employer's brand? Can the 'lovable' companies count on more loyal employee advocates (employees who promote their company as an employer)? And do the not-so-nice companies have more trouble filling their vacancies? Much-discussed Job Function Email Database examples.
A few examples of Job Function Email Database brands on 'the wrong side of the crisis are Booking com, which turnover billions, is not in immediate danger, but still applied for state aid. De Bijenkorf, casually informed its suppliers that it would not make payment in the near future. And KLM, wanted to pay its CEO a million-dollar bonus while there are Job Function Email Database layoffs and the fleet is virtually at a standstill. On 'the good side' we see Bavaria, which spontaneously started producing disinfectant. Ultimaker, who started printing parts for (oxygen) masks. Who suddenly ventured Job Function Email Database into ventilators. All to accommodate the cornered care.
There are countless examples of brands that showed Job Function Email Database their best or their worst side. There must be a difference. Image damage It results in a lot of news items, blogs, and articles about the corona bastards and corona heroes of this world. Those stories are widely shared and criticized on Job Function Email Database social media and doing the rounds on dark social. The most recent scandals are discussed at length with friends and family –via telephone, Zoom, or window visits, of course. We didn't stop there in the marketing world either. Of course, there are Job Function Email Database multiple sides to every story.