the most out of email marketing to make your digital or face-to-face events a success from start to finish. Let's go there! Do you want to improve your email marketing campaigns ? Click here and get the 1-hour course for free to optimize your email ings and results. Email marketing to organize events step by step how to do it Advantages of email marketing for events Email marketing is not only a channel to send invitations to your event, but it can become a real "operations center" from which to carry out a good part of the management. These are some of its advantages:
Organize the segmentation of your mailing list to reach all the participants in your event. The most basic is to create separate lists for attendees, speakers and sponsors, but you can go much further, for example, segmenting lists based on the date of clipping path service confirmation or if this person has attended other events of your brand. Do A/B tests with ease. Email marketing is the ideal tool to do controlled experiments sending different messages to a small part of your list. Thus, you will be able to know what type of messages, content and offers are more attractive to those attending your event.
Automate the entire event registration process . After reaching a landing page and filling out a form, the user receives a series of personalized emails with all the information about the event without your having to intervene. Expand the reach of your campaign by using the mailing list to create lookalike audiences on Facebook Ads and other online advertising platforms. Thus, you can directly target users who are most likely to sign up for your event. Communicate with attendees, speakers and sponsors. Email is a two-way channel, so it's very easy to use it to ask