The digital transformation that BeeDIGITAL Professional Email List has made of its business model has required them to implement a brand repositioning strategy in the market . This process had two conditions according to Javier Castro. The first was Professional Email List that it was a well-known brand in the Spanish market and the second, that it evoked the past, which was not the most appropriate to face the future. “We needed a brand Professional Email List that would express well our current values related to change, transformation, organization, teamwork, with effort ”, says Javier Castro.
During the transformation process, the company Professional Email List realized that they now had the opportunity to reach Professional Email List new SMEs beyond their usual channels. In this way, they initiated a strategy of alliances with their natural partners, the telcos. Accenture helps BeeDIGITAL to carry out its internationalization Professional Email List through its entire infrastructure in all countries, in the words of Javier Castro.
It was necessary to transform the concept Professional Email List that customers had of what a yellow pages service was, to become a model where everything could be done through digital channels . The challenge has been to completely Professional Email List transform the products and the brand, but thinking about what is the experience that is really going to be relevant for the client”, adds Alfonso Imbroda, Managing Professional Email List Director of Accenture Interactive.